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Marketing Joke -
A retailer was dismayed when a competitor next door displayed a large sign proclaiming "Best Deals." Not long after that, he was horrified to find yet another competitor moved in with a sign that was even more disturbing, "Lowest Prices." Following his initial panic, he looked for a way to turn the situation to his marketing advantage. The next day, he proudly unveiled a huge new sign over his front door. It read, "Main Entrance!"
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